Screen Shot 2020-10-15 at 12.56.17 PM.pn

Logo Design Concept 

UPTOWN is a corporate office and retail space. It's logo direction centers from the idea "for the love of community". I wanted to evoke something that was warm, memorable and could connect with anyone who saw it.

I created a symbol with the U and P that looks like a rotated heart to play with a clean yet playful font.

MY ROLE:

Logo and branding concept development. 
 

Screen Shot 2020-06-15 at 6.01.50 PM.png
Screen Shot 2020-06-15 at 6.26.20 PM.png

jess@creativeby.me​  |  Tel: 786.417.1233