LA RAMS ACCESS SPOT
How do you connect a Credit Union and Football to smelly fish? You don't, that's why we let NFL player John Johnson III do what he does best – block people from following their worst instincts. He shows people how UNIFY helps them gain access to their financial life and reminds them that with UNIFY, you can always connect your way.
For this project, I worked with my Copywriter partner on brainstorming and concept development. Main key role was the Art Direction, casting, wardrobe, editing and working closely with the animation team.
One of the main things we pushed for in this spot was JJ3's facial expression. Knowing his personality and that it would come natural across the camera we made sure to capture and develop a couple of social extension made of memes and gifs.
This was the first time our client expanded to the gif world and now has over 80K views on giphy.