REBRAND INTERNAL LAUNCH
LAN and TAM Airlines became one and rebranded to LATAM. They needed a way to launch and announce the importance of this rebrand and what it meant to the future of the company. The goal was to get all the employees excited and make sure they understood the new brand attributes and principles inside and out. An informational campaign was developed where gifts were sent every week with a new brand attribute following by a fun and interactive online quiz. The goal was for them to complete this and become LATAMs new brand ambassadors.
NEW ROUTE LAUNCH
LATAM Airlines wanted a way to announce their new direct route from MIA-LIM in a nontraditional way that could be delivered to their travel booking partners. Along with targeting their partners, they also wanted to give the give travelers onboard something special so we developed a commemorative coin.
HOLIDAY PARTNER MOMENTS OF TOUCH
LATAM Airlines is very thoughtful when it comes to their travel agency partners. Every holiday season a new concept was developed to promote the uniqueness of every country in South America all while positioning LATAM as a cultured and well-informed Airline.